Now you are targeting your ad to the people who might be more interested in you. Advertising is a major part of any business model, and like it or not, it’s critical to the success of your writing and author journey, unless you are writing as a form of hobby or just for the fun of it. Facebook Ads Offer The Advantage Of Precise Targeting, Facebook Ads Offer The Advantage Of Retargeting Ads To Website/Blog Or Book Page Visitors Thus Helping In Selling Books To Those Who Don’t Buy During Their First Visit. If 284 people thought “Sleeping Beauty” was interesting enough to want to learn more, how many of them would have downloaded it if it hadn’t cost them anything? So if you take a Facebook Ad, and spend a $1/click to get your perfect target audience over to Amazon, you aren’t really owning that audience. There were a few encouraging numbers from Amazon. Post Planner Facebook ad, with experimental ad copy. A Good Looking, Simple And Customized Facebook Page Like This One Of Joanna Penn Helps Authors A Lot In Getting Result From Facebook Marketing. The best part is that you can set up an ad today and have money in the bank tomorrow – unlike other tactics, Facebook ads … Step by Step Guide To Show You How to create a Facebook Ads Campaign. 6 Chapters. I think it may be a good move in conjunction with a KDP Select giveaway. The ad library is a place where you can search for ads that are running across Facebook apps and services. To convince visitors to click your ad… In the "Placements" section of this page, make sure that "Automatic Placements (Recommended)" is checked. Something specific such as ‘Our eBook shows you how to tackle your debt and make it manageable’ will speak to the appropriate group of people that you’re targeting—and this specific group of people will be more likely to become fans of your Facebook page, and ultimately, buy your eBook. By making a single campaign, you can reach people on all their favorite apps and websites. People who like Once Upon A Time are a natural fit, so I specifically targeted Facebook users who were fans of the show. You can also set a daily or lifetime budget according to your book marketing goals and criteria. This is just a matter of running the right Facebook Ads Campaign to help drive traffic to your author blog, website, or your individual blog/website posts. Also, this won’t stop here; you need to take advantage of Facebook’s free organic reach with a well-designed and optimized Author Facebook Page, you will also need to post regular information about your books, your thoughts, and any other useful content that your audience will find helpful and interesting without being too promotional to curb being seen by them as a promotional junkie, which might lead to people un-liking your page. However, I did glean some useful data from it and a hypothesis about the book. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes. Also, in his words, here is the result of his Facebook Ads experiment. First the data. Facebook Ads, if properly channeled, can be a very good marketing tool in the hand of every author, and this is because it offers lots of interesting options that can help you as an author to not only sell more books but also reach more readers and grow your author platform, which also helps sell more books in the long run. Why Should You Spend Money to Advertise Your Book? Some other things to think about is how is your book sold? At the end, it was 35 cents. If you’re contemplating Facebook advertising for your eBook, remember that the ROI can be tricky. (720) 432-4632 –, https://www.thecreativepenn.com/resources/, How to Get Highly Targeted Leads and Sales with Facebook Ads, How to Create Facebook Video Ads Easily with Boosted, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. What you need before you create a Facebook Ads. It is not possible to use your personal page. This may be your initial instinct, but it’s a huge mistake. With these four basic facts about Facebook Ads marketing for authors, we can now look into ways authors can use Facebook Ads. Elements that make up the best Facebook Ads Use Instapage for your Facebook Ads Headline. You can target by Behaviors, Interests, and Job Titles (handy for business books). If your engagement is low, your ad may not get much traction since it’s a small target. With a higher list rank, books stand the chances for a better placement whenever anyone is searching for books in that category as well as the higher possibility of being shown among the popular and coveted “Books Bought By People Who Buy…” List at the end of the page of similar books in that category. Every author writes in a particular niche or book category. Book you as a speaker? In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. You have spent a lot of time writing your book, and now, it’s time to think of how to sell your book. Of course, advertising requires a budget and that’s something (as well as time) most indie authors don’t have a lot of as I can remember how much of a tight budget I started my journey with. This type of useful and interactive engagement with your Facebook fans will also help a lot in conjunction with your email list to get your words out to your target audience as well as been seen and noticed by them. Who knows how long that trend would have continued, but it seems clear you need time to build momentum on Facebook. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs and a high number of valuable visitors on their author website or book sales page. Create carousel ads: A Kinetic Social report revealed that carousel ads have up to 10 times higher click-through rates compared to static sponsored posts on Facebook. Image ads … I made two the next day, and three the following. Then, you need a great but simple landing page to collect your target book fans email and name so you could send them your free offer and run a well-targeted Facebook Ads Campaign to get eyeballs and your book reading audience into your email list and watch your email list grow in numbers. It's an all-in-one tool for creating ads, managing when and where they'll run and tracking how well your campaigns are performing. On your website? Tell all their friends so your book can be a best seller? You can target your Facebook advertisements very precisely. That’s where the campaign was most disappointing. The first night — the night I thought would be best given that the show was fresh in people’s minds — resulted in zero sales. And this would be an odd combo of keywords to be choosing but it’s just an example of what’s possible. Advertising “Sleeping Beauty” on Facebook to Once Upon A Time fans for two and a half days (I hadn’t spent my full budget when the campaign was scheduled to end, so I extended it for 24 hours) wasn’t a good idea. The answer to this question might seem dicey and not a straight forward issue, but the reality is that with social media, authors have never had it so easy to sell their books, build their author platform, as well as connect and interact with their target audience. You can use Engagement retargeting when you promote your book to reach those who have engaged with your content in the past. I also quote without any distortion his conclusion about his Facebook Ads experiment. For many of them, it's part of an advertiser boycott in protest of what they say are the site's failures to stop the spread of hate. If you are still thinking about using Facebook ads to help you sell more books, you can do so NOT by directly selling using Facebook Ads, but using it to build your mailing list by offering something in exchange for your target book audience’s email and name and draw them into your sales funnel where you can finally sell them your books through relationship-based email marketing. Five sales isn’t very many at all, considering the exposure I got and the amount of money I spent for it. So does that mean that authors shouldn’t use Facebook Ads? The Event advertising is a little hard to find because it’s a subset of the “Engagement” objective. Creating a page is free and easy. Facebook Ads aren’t meant for selling low prized books like the common $0.99 and $2.99 books on Amazon. Show ads … It’s generic, and we’ve all seen plenty of ads like this before. There is nothing wrong with sending people to Amazon to buy your book. When people click on your Facebook advertisement, send them to a customized webpage that encourages them to click your Facebook page “like” button. This means that whether you go for cost per click or paid impressions, you are bound to get valuable and interested readers on your author website or book page on a third party book selling platform like Amazon. The possibilities of how you can reach your target book audience is just too many with Facebook Ads Marketing, and you are only limited to what you can do to sell your books and build your author platform. Don’t just send people to your Facebook page’s wall! Ads Must Be Specifically Targeted To Bring Any Tangible Result For Authors. For an indie author who has a $0.99 book on Amazon, spending less than $1 or more on Facebook Ads to sell the book would be plain illogical, unless for the mere fact that just as John said, the exposure the Facebook Ads gave his book on Amazon helped push the book to the top bestseller list, and if you are conversant with how Amazon ranks books, you will know that the more downloads any book is getting plus the number of reviews is one big factor that affects where any book lies among the ranks of millions of other books in the same category. What is the next step you want from your reader? That would be fine if the rate of sales to those who clicked was pretty high, but it wasn’t. Share photos and videos, send messages and get updates. Had I added other criteria (like for example fans of Amazon’s Kindle) I could have increased that reach, and I also could have narrowed my focus by selecting, for example, only female fans the show. This page should provide pertinent information about your book, including what it’s about, what the reader will learn from it, and why your reader would want to purchase it. 4. Today, ask anyone who follow Facebook and Social Media Experts like Amy Porterfield, Mari Smith, Jon Loomer, and Andrea Vahl, you will know how much of success these guys are having in their various business using mostly the power of Facebook Marketing. 25 Ways to Get out of Debt will show you how to take your debt head-on!’ will encourage people to interact and become fans of your eBook Facebook page. It got up to 50,000 at one point, and I peaked as the 1036th bestselling author in the Fantasy category. Advertising on Facebook requires a long view. After you post your content on your Facebook Page, just click the Boost Post option. If you love to explore this great tool for your book marketing purpose, download a FREE Facebook Ads Book Marketing Cheat Sheet that shows you FOUR Cool Hacks you can use to get a positive return from your Facebook ads to spend. Your marketing strategy will change based on those goals and your Facebook ad strategy will change. The first thing you must have is a business page on Facebook dedicated to your eBook. 1. Also, you are not limited to just one kind of advertisement. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. That’s why authors need to think about the next step with their readers. Facebook Ads to most people is a no go area with the wrong belief that it requires quite some large budget but this impression is really wrong. I don’t know how many people saw my giveaway offer on Amazon or my ads on the other websites I used, but I bet it wasn’t as many as the Facebook ad. General social media posts and messages for authors most time do not have much impact because they are not targeted. What is the next step people should take after reading your book? In his word, below is the summary of his approach and his target and methodology for the Facebook Ads Campaign to sell his short stories book. Best ways to use Facebook Ads as an author to get results. Is it on Amazon? The campaign worked and if I do that today despite not being a fiction author, I will surely make some tweaks and have much better results than what I had then. I bet it’s a lot higher than five. But what if I’ve my book on the same Amazon been priced at maybe $9.99 – the highest price level that qualifies anyone for the 70% royalty payment or I have my book only as a PDF that sells for $14.99 or more and spending like $4 per each sales conversion, won’t that be a better investment of time and money? Make one ad and show it everywhere. I saw my total number of impressions, my average number of views, and my CTR all raise over time, while my CPC went down as the campaign went on. With the same $100 budget, I’d have to sell 35.8 copies for the investment to pay off. The first thing to clear up is that there are different types of authors and different goals for your book. Asking questions in your Facebook ads is one way to get people involved. Is your eBook about getting out of debt? Learn how your comment data is processed. Why choose BookBaby to be your Social Media ad team? Ad text that might be compelling like reviews from readers or the fact that you are launching the book that day. And if you prefer a more detailed guide that shows you: Then get a copy of How To Sell Books Online: The Facebook Ads Marketing Plan That Sells Books. One huge way to encourage visitors to become fans is to offer an incentive. 1. Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. A Little Trick You Can Use To Get Ideas For You Facebook Ads Campaign From A Competing Author. This site uses Akismet to reduce spam. Book Brush instantly creates the image for … Facebook Ads aren’t a good fit for some books, especially books that are almost free or low priced on Amazon or other online book stores, but even with that, it can still be used in better ways that later will help sell more books in the long run. For all ads, you can search for ads … And now, let’s see stories of authors who have dived into the sometimes confusing water of Facebook Ads for book marketing. An easy differentiation is Fiction vs. Non-Fiction. First, let’s look into some basic facts about using Facebook Ads for book marketing. A simple Call to Action sentence or opt-in at the end of your post and at strategic places on your blog/website will do the trick. 2. These are just three tips to ensure that your ad gains you as many fans—and sales—as possible. But really, is marketing and selling of books all that hard? For example, if we were trying to sell the same eBook as in the previous example, an ad stating ‘In over Your Head in Credit Card Debt? Facebook Ads can be a good way for authors to increase their visibility and sell books. Before you get started, create an image that is 1200 x 628 pixels without too much text. What does that mean? That’s because the CPC fell steadily over the course of the event. A great way to answer this question is to look at a case study of a past author client that I did for a Targeted Facebook Ads Campaign for her book. And with this, I mean the usual social media marketing, article writing, guest posting, free press publicity, and so on. After all, 284 people clicked on the Facebook ad, but only five of them decided it was worth spending a dollar to buy. Connect with friends, family and other people you know. The possibilities are just endless in regards to how authors can harness the power of Facebook Ads to help fast track their writing success. They were only fish in the pond. It turns out that promoting books via Facebook ads to a cold audience just doesn’t generate enough results to justify the investment. And if you are in that shoe right now, this post will show you a powerful tool and channel you can use to sell your book and get people to know about you and your books. A great resource for authors looking to market their book is Joanna Penn:  https://www.thecreativepenn.com/resources/. As soon as I selected fans of Once Upon A Time as my target, Facebook said my ad would reach up to 1.8M users. Head to the Facebook Ads Manager screen and click on the green button on the top right corner that says “Create a new ad”. The problem with these free traffic methods is that they take a great heck of a time to get any significant results, but with Facebook Ads, today, authors can drive a load of targeted traffic to their author blogs/websites. A Landing Page Like This For Authors Is A Smart Way Of Selling Without Looking Like One. Facebook offers a bid range, where you set the price you’re willing to pay per click. Think in terms of growing your email list, getting traffic to your author blog and being seen by your target book readers, then you’ve got a friend in Facebook Ads. Sample Facebook Sidebar Ads Once Used By Joanna Penn Of TheCreativePenn.com To Sell Her Book – Pentecost. But, there’s an even better strategy on Facebook that could help skyrocket your book sales! The Sunday-night drama supposes that the evil queen from “Snow White” has brought all the famous fairytale characters to our world and wiped them of their memories. (sending traffic to your website vs. Amazon is going to affect your return on your ad spend), What do you want out of your promotion? Learn how to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course. After you have your eBook’s Facebook page up and running, your goal is to get as many fans as you possibly can. This makes it very easy for authors to measure the effectiveness of their advertising campaigns and helps calculate the exact ROI on the advertisement helping in identifying ads and targeting elements that stand in the way of higher conversion. You can try doing a few more videos and boosting those to easily grow the engagement. Instagram Stories placement is still strongly underused – while Facebook … It can be overwhelming to know what is going to be most effective. – Time is a Factor: Also, you have to give Facebook some time to work its magic. One big way you can get more fans is by utilizing Facebook ads. I sold five copies of “Sleeping Beauty.” That’s a 1.7% rate of return — close to the standard two percent for direct mail. I recommend www.canva.com to help you create a good image. I had many stories to tell about the power of Facebook Ads for book marketing but this case study was one of the case studies I did for an unconventional book. Authors need to OWN their audience! Facebook ads are an excellent way to drive leads and sales to your business. Once you have a page, you can move on … Most authors crave for free traffic methods to drive traffic to their author blog. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs … If you write about vampires, you can target your Facebook Ads campaign at users on the basis of their specific interests like vampires as well as other metrics like relationship status, gender, location, and several other factors! I have five four-star reviews, I gave away over 650 copies of the story, and I’ve pushed it to the moon in various advertising venues. © 2019 Andrea Vahl – P.O. A good way to own your audience is to build your email list. When browsing for new ad examples for the 2019 update, I noticed a few things: An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running. But you need to get the right information and understand what to do and what to avoid when using this tool to avoid burning your ad budget without getting the result you want. Copyright © 2021 Created with love by Authors Crib For Self Published Authors.A Proud Member of The AM Media and Commerce Limited's Family. Advertising on Facebook and Instagram can be challenging at first—especially if you don’t have general experience with social networking or book promotion.But our social media experts have the skills to create a professional ad campaign that targets readers on Facebook and Instagram likely to have interest in your book. Facebook also tells you the size of your potential audience. Read the next book in your series? Not all authors are able to be targeted – they have to have a large enough fan base and sometimes it’s hit and miss – I’ve seen some lesser known authors come up as a match. Then you will go into your Ads Manager and run a Conversions ad to the page on your website where you are giving away the freebie. It’s interesting to note that my sales went up over time too. With a few clicks, you can run ads across Facebook… So, with 284 click-throughs the big question is how many of those turned into sales. With Facebook Ads Marketing, you have the ability to set bids based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM). Write Copy That Drives Results on Facebook. In order to place a Facebook ad, you must have a specific page created. Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. 3. Share your experience in the comments below. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. People are more likely to pay attention if you draw them into your ad with a specific question that they can relate to. Create an account or log into Facebook. You’ve completed your eBook, and it’s ready to be sold. Types of Facebook ads Image ads. Facebook ads really aren’t meant for direct selling but still, there are smarter ways to still sell using this powerful advertising channel and this also should be figured into your Facebook Marketing Plan. This Facebook marketing book is devoted to developing advanced advertising … That surely raised the book’s and my visibility, although not to levels that would have a significant impact on sales. How about you? Where are you sending the traffic for your Facebook Ad? Also, the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. Even with the CPC at a final rate of 35 cents, I’d have had to sell a copy to every person who responded to break even. My return on investment was minimal. That’s only about 10% of what Facebook claimed was the total audience size for my ad, but it’s also a really big number. I did use a $50 ad credit Facebook gave me, so that may have been factored into the CPC given my $100 ad budget, but the CPC number changed several times over the life of the campaign. Get others to recommend your book on their Facebook pages—and you sponsor the ads. These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform. As a marketer, you need to make sure you’re putting the ingredients together to create an ad that gets the job done, and strong copywriting is an essential part of a good Facebook ad. Recommended Resources to help you learn more about Facebook Ads for Book Marketing. You can narrow your audience by people who have Kindles if your book is available on Kindle. I’m not sure why this was. By investing a couple of hundred dollars in Facebook ads, you are able to appeal to the masses, and specifically, those people that may be interested in your eBook. And it’s unbelievably simple. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. This will place your ads in Facebook-tested locations, as well as on Instagram and other Facebook … Ads Manager is a powerful ad … The next time you’re ready to promote your eBook, don’t overlook Facebook ads. Won’t this be a better investment for me? Choose your ad size, upload your book cover (s), select the perfect background image from over 1 million free images, then add text boxes and stamps if you’d like. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? Then use the Traffic objective to start your ad. Not necessarily – some industries can do better than others and Facebook ads can be a great way to build your brand and connect to your audience. Facebook Ads Strategy: A Simple Guide. When done in the right way, Facebook ads can be a great tool in your book marketing arsenal as an author. Log into Facebook to start sharing and connecting with your friends, family, and people you know. But you can also advertise that event with Facebook Ads. However, it is more clicks than I was expecting. I used the minimum bid of 68 cents per click and set a lifetime budget of $100.00. Step 1: Choose Your Marketing Objective Choose traffic as your marketing objective. More fans lead to more sales. Here are some ideas: To run a conversion ad, you have to have the Facebook Pixel installed on your website and your tracking set up. Even if your book is more in the $15-20 range it still can be hard. You definitely can sell books that way. Folks at Facebook are rolling out varying useful marketing channels and tools to help anyone leverage on the vast number of user data and information available at the disposal of Facebook in which there has never been a laser targeted advertising and marketing channel in today’s world other than Facebook Ads Marketing. 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