Below is a sample of complaints posted online by DevaCurl customers [sic throughout]: It has been alleged that Deva Concepts is aware of these problems, but is intentionally blaming two of the reported side effects – hair loss and shedding – on other factors such as weight loss, scalp buildup, stress, dandruff, giving birth and certain illnesses. MERO: So DevaCurl really is, I feel like, the focus and center of the whole curly hair movement, if you want to call it, or natural hair movement. We provide individualized claims outside the class action which have the … These PDX Policies were issued nationwide by PacLife from February 2017 until 2019. working with ClassAction.org are no longer investigating this matter. And what I noticed was it was - I was going through this amazing healthy hair journey. The lawsuits claim that Deva Concepts, LLC made “false, deceptive and misleading” statements about the “gentle and beneficial nature” of the following products: DevaCurl customers have reported a number of side effects including scalp irritation, hair loss, breakage, thinning, excessive shedding and balding during normal use. WEN® by Chaz Dean. They're choosing to let it curl rather than straightening it with heat and chemicals. Despite a barrage of consumer complaints, Deva Concepts has allegedly done little to help those suffering hair loss, scalp irritation and other side effects. But I didn't attribute it to the products because I had used them for four years on my clients, on myself with no issues at all. And around that time was when my hair started to change, so I just attributed it to, like, dryness or something else. DevaCurl, a curly hair product line, is currently under fire for allegedly creating products that cause users to suffer from scalp irritation, hair loss, and damaged hair. We invited DevaCurl to speak on the program. A class action lawsuit is pending in California state court against Pacific Life Insurance Company (“PacLife”) alleging claims on behalf of California purchasers of Pacific Discovery Xelerator IUL indexed universal life insurance policies (“PDX Policies”). But now DevaCurl is mired in controversy. And I had moved actually from Orlando to Miami. If successful, a class action lawsuit could force Deva Concepts to issue a recall and provide warnings on its products about potential side effects. So we've called up someone with direct experience with the company's products, Stephanie Mero. So how has this impacted your work? Instagram In January, a law firm posted an article titled "DevaCurl Hair Loss Class Action Lawsuit Investigation," and though a lawsuit has not … FADEL: That was Stephanie Mero, a hairstylist in Orlando, Fla. And we should say again we offered DevaCurl an opportunity to speak on the program, but the company declined, providing a written statement that reads, in part, quote, all of our products have gone through rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards. And honestly, realizing the scope of this, stylists are going to need training on how to work with it because I cut all my damage off, but most people are not prepared to do that. Women claim the brand’s hair products have damaged their hair and even made it fall out. NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. On March 5, 2020, Rhine Law Firm, P.C., filed a class-action lawsuit against DevaCurl to recover both compensatory damages and punitive damages for victims in North Carolina and throughout the U.S. What are you doing now? And it's the stylists' responsibility to become educated in whatever we need to know to be able to give the person in our chair whatever they need to feel the best about themselves and their hair as possible. Here’s everything we know so far. Facebook groups discussing people's inordinate … FADEL: Yeah. Multiple class action lawsuits have been filed alleging the maker of DevaCurl knew about the harm its haircare products could cause, yet failed to issue a recall or warn consumers. DevaCurl Maker Hit with Lawsuits Over Hair Loss, Scalp Irritation. hair loss, scalp irritation or other side effects. This text may not be in its final form and may be updated or revised in the future. Deva Concepts, LLC is the defendant in at least three proposed class action lawsuits that allege the company’s line of DevaCurl products have caused many curly-haired users to experience scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding. Two attorneys, Gary Klinger of Kozonis & Klinger and Gary Mason at Whitfield, Bryson & Mason, are currently seeking plaintiffs for a possible lawsuit. And since then, it's really evolved to where there's all these sort of - you could call them copycats in the industry, all these other product lines coming up. That's why DevaCurl is committed to creating a professional curl care council of trusted medical professionals, dermatologists, independent industry experts, professional stylists and members of our Curl community to help us all better understand healthy curls and scalp. Attorneys working with ClassAction.org would like to speak to anyone who purchased a DevaCurl product and experienced hair loss, scalp irritation or other side effects. A list of open investigations and The effects have been far-reaching because now there is a class-action lawsuit against the company alleging that their products cause hair loss, damage, and injury to the scalp. What is it? I know this used to be kind of the central product you used on your clients, on yourself. In light of these claims, attorneys working with ClassAction.org would like to speak to DevaCurl customers to learn more about the problem and to potentially file class action lawsuits of their own. DevaCurl Faces Class Action Lawsuit Alleging Hair Loss. DevaCurl, a haircare line specifically for curly hair, faces a class-action lawsuit from users who claim the line’s products have caused more hair damage than hair care. Our Class Action Lawsuit. There are also at least 10 class-action lawsuits pending, including four in New York, in which customers say DevaCurl damaged their scalps and made their hair fall out in … Attorneys working with ClassAction.org have now opened an investigation into the issue and want to hear from DevaCurl customers to potentially file lawsuits of their own. The New York-based company is facing a class-action lawsuit after widespread complaints from women who reportedly experienced hair … And the bald spots and stuff - I noticed that after the fact. For years now, more and more people have been embracing their natural hair. Earlier this week, a group of consumers filed a class action lawsuit … I will readily admit that I am not a lawyer and completely unfamiliar with the law firm in question, but I believe this is the lawsuit in question? NPR Saturday, February 15, 2020. All rights reserved. The backlash from influencers and customers speaking out about their alleged hair loss and scalp damage experiences they claim were a result of DevaCurl products, started going … It's either I believe you and I believe this is happening and it's happening to me and I'm super upset, and what do I do now? xoNecole is the leading women's lifestyle digital destination for women of color for the latest in hair, style trends, career and finance advice, love and relationships, sex, culture and news. Hi all, You may have seen recent threads about DevaCurl, specifically that there is a possibility of a class action lawsuit. But it got so damaged that I no longer could attribute it to weather. New cases and investigations, settlement deadlines, and news straight to your inbox. One company's products dominate this corner of the hair care market, DevaCurl. You're a hairstylist, right? People were really obsessed with watching my hair grow out because I had chopped it all off. One company's products dominate this corner of the hair care market, DevaCurl. STEPHANIE MERO: Thank you so much, Leila. The complaints have become so widespread that, in January, two legal firms issued a call for participants in a class-action lawsuit against the brand. A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to … MERO: So my hair became more important to me when I started doing YouTube videos. lawsuits can be viewed here. And it now has 40,000 members, over 40,000 members. Further, consumers may be able to get back the premiums they paid for products that do not perform as advertised, as well as compensation for professional hair and medical treatment needed to care for their injuries. She's a hairstylist in Orlando, Fla. Stephanie, thanks for joining us. A group of American consumers filed a class action lawsuit in the United States against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss and that the Defendant has failed to provide adequate warning regarding the serious risks and negative side effects associated with the use of their DevaCurl … They declined but provided a statement which reads in part, quote, "we are aware that a lawsuit has been filed, but we do not discuss active litigation. Consumers have filed a class-action lawsuit against DevaCurl claiming that its product cause scalp irritation and hair loss. And it started to change. We also recognize that any changes to curly hair for whatever reason demand a special type of attention that safety tests alone can't address. MERO: Well, there's a - there's two very far apart ends. In February, three class-action cases were filed against the company in Florida, New York and California federal courts also alleging hair loss and other adverse effects. I mean, what was happening to you? The The authoritative record of NPR’s programming is the audio record. But if you want to say that they jumped on the bandwagon, I would say that DevaCurl is the driver of that wagon. DevaCurl “No-Poo” Original non-lathering conditioning cleanser, DevaCurl One Condition Original hair conditioner, DevaCurl One Condition Delight hair conditioner, DevaCurl One Condition Decadence hair conditioner. A popular hair product line is facing backlash from thousands of consumers who claim it caused them hair loss and scalp damage. DevaCurl has made a public … FADEL: So for our listeners, can you explain the significance of DevaCurl to the curly hair community? Copyright © 2020 NPR. Filed in New York, California and Florida, the lawsuits allege that although Deva Concepts has … So, what the hell is going on with DevaCurl? Accuracy and availability may vary. There are currently class action lawsuits regarding DevaCurl, however those lawsuits typically provide limited recovery that does not fully consider each individual situation. And that means they need to learn how to work with it. So people are upset, as you can imagine. But you created a Facebook support group for other people to share their stories, stories like your own. information here is for reference only. We work closely with class action and mass tort attorneys across the country and help with investigations into corporate wrongdoing. But the popular brand is now facing a class-action lawsuit after a number of curly-haired women — influencers included — have complained about the products resulting in alleged hair loss. Last year, there was a similar class action lawsuit brought against the curly hair product brand DevaCurl. But now DevaCurl is mired in controversy. Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss. Help. Long story short, DevaCurl products have started causing major scalp irritation and hair loss for some people. What's the overall response been to, you know, the allegations? A request for class-action lawsuit participants has also reportedly been launched, per Vice. Visit our website terms of use and permissions pages at www.npr.org for further information. I had to totally rewire my brain because I couldn't use the skills I was taught, for example, at DevaCurl academy for styling because that's for healthy hair. And so they've created this huge brand that's everything from stylists and products to salons. When you have - when you find a bald spot, you get a little upset, I would imagine. Severely damaged hair has to be treated completely different. Before commenting, please review our comment policy. Further, the suits claim the company has even gone so far as to mislead customers into thinking that hair loss and shedding is “normal” and “common” – even in those shedding more than 100 strands of hair per day. According to Vice, the negative reviews began rolling in about five months ago. But now DevaCurl is mired in controversy. DevaCurl customer testimonials. And then I started to realize that all my clients that use DevaCurl, which was 99% of them - their hair, the texture of it was looking like mine, even if we had totally different hair. According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for … The company created a “Curl Council” to deal with the backlash; however, the lawsuits claim this is “nothing more than ‘window dressing’ to address the fallout from bad ‘PR.’”. Earlier this week, a group of consumers filed a class action lawsuit against the company, alleging that its products were causing them to suffer from scalp irritation, damaged hair and hair loss. Since many DevaCurl users relied on several different products from the company’s haircare line, some admit that they don’t know precisely which DevaCurl product caused the damage they allege. Story continues. February 18, 2020 Last Updated on January 6, 2021. And if you're part of the curly hair community, you know this natural hair movement runs deep. FADEL: So what led to this lawsuit? ClassAction.org is a group of online professionals (designers, programmers and writers) with years of experience in the legal industry. According to a New York Post article, various DevaCurl products, including DevaCurl No-Poo Original conditioner, have caused "scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use," per the … To be perfectly clear, all claims against DevaCurl are only allegations and should be treated as such. MERO: It's completely changed my work. Attorneys And then there's the people who are like in there just to see what's going on but believe this is not at all possible and feel this, like, really strong relationship to the brand. The Deva Concepts class action lawsuit points out a “myriad” of complaints made by consumers who suffered DevaCurl hair loss and other side effects, with some calling for a recall of the products. And even the original founder, Lorraine Massey, wrote the "Curly Girl" handbook. Link to Investigation in prep for Class Action Lawsuit against Devacurl. FADEL: So you're a hairstylist, like we talked about. We stand behind the quality and safe use of our DevaCurl products" - end quote. Founded by celebrity hair stylist Chaz Dean, WEN® is a line … They appear to still be in the active info … DevaCurl, a staple in the curly hair community for making the No-Poo alternative shampoo mainstream, faced a stunning blow to its reputation in February after a group of consumers filed three class action lawsuits against its parent brand, Deva Concepts. The streets are talking and natural haircare brand DevaCurl has some explaining to do. What was happening to you and your clients? NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. The online complaints against DevaCurl also drew the attention of attorneys interested in pursuing a class-action lawsuit against the company. In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional … One company's products dominate this corner of the hair care market, DevaCurl. Everyone had super healthy hair, no complaints. Multiple class action lawsuits have been filed alleging the manufacturer knew about problems with the DevaCurl products, yet failed to issue a recall and even misled consumers into believing their hair loss was “normal.”. Then there’s the class-action lawsuit filed against DevaCurl. Everything you need to know about the DevaCurl scandal. Runs deep streets are talking and natural haircare brand DevaCurl you used your... 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